Media & Resources

SITREP Newsletter

Vol. 4, Issue 1 – April 10, 2012

About Canada Army Run

Canada Army Run is the fastest growing run in Canada and unlike any other run in the country. From the cannon used as a starter’s pistol to the "dog-tag" medals all participants receive when they cross the finish line, Canada Army Run is military in flavour from beginning to end. Military bands, Army equipment displays, and a pasta dinner served military field-kitchen style make for a weekend you won’t soon forget!

More importantly, though, the event provides an opportunity for the Army to thank Canadians for their support, and a chance for Canadians to say thanks to those who serve them in so many ways at home and abroad.

Fundraising efforts benefit Soldier On and the Military Families Fund.

Key Dates

Friday, Sept. 21

1:00 – 8:00 p.m.
Race Kit Pickup, Sports Expo, and Military Equipment Display at Cartier Square Drill Hall

Saturday, Sept. 22

9:00 a.m. – 4:00 p.m.
Race Kit Pickup, Sports Expo, and Military Equipment Display at Cartier Square Drill Hall

6:00 p.m.
Pasta Dinner served military field-kitchen style in Confederation Park

Sunday, Sept. 23

5K
7:45 a.m.
Start for Injured and Ill Soldiers and Athletes with Disabilities

8:00 a.m.
5K Mass Start

Half Marathon
8:45 a.m.
Start for Injured and Ill Soldiers and Athletes with Disabilities

9:00 a.m.
Half Marathon Mass Start

11:30 a.m.
5K and Half Marathon Awards Ceremony

A Word from Our Presenting Sponsors

New Balance Canada, a proud sponsor of Canada Army Run, will be announcing this month the launch of a limited edition of its award-winning 890v2. Follow us on Facebook or on Twitter (@newbalancecan) and be among the first to hear about it! Also be sure to check in with us at the Ottawa Race Weekend Expo beginning May 24th. Hint: The shoe has both Olympic and Canadian Forces appeal!

We’re delighted to be a presenting sponsor of Canada Army Run, whose goals align so much with our vision at GoodLife: to give every Canadian the opportunity to live a fit and healthy good life. As the leading fitness provider in Canada, we’ve been educating, motivating and helping Canadians meet their fitness goals since 1979. Sign up today for three free visits to any one of our more than 280 locations across the country!

Why become a fan? Not only will you be the first to hear about the latest run updates, but our fans also have the chance to interact with other participants and find inspiration through their encouragement and personal stories. So tell your friends, tell your family, and join us on Facebook today!

In this Issue

Registration Going Strong
New Shirts Commemorate 5th Anniversary
New Finishers’ Medals Resemble Official Canadian Forces Identity Discs
Lead a Cheering Station and Win Cash Prizes!
Phil Marsh’s 2012 Coaching Blog Coming Soon!
Video Contest Coming Soon
A Word from Our Presenting Sponsors
Bradda Printing Services Signs on as Sponsor
Sign Up for Free Subscription to iRun Magazine

Registration Going Strong
Wow! Registration is way ahead of where it was last year at this time. With almost six months to go, close to 3,000 people have already signed up! Register today to take advantage of early-bird rates and to guarantee your spot in what is expected to be another sold-out event.

New Shirts Commemorate 5th Anniversary

New Balance has come up with another great design for the long-sleeved technical shirts all registered participants receive. Not only will this year’s shirts again feature the Canadian Forces’ CADPAT design – the distinctive Canadian Forces’ camouflage pattern – but they’ll also include the specially designed logo that commemorates our 5th anniversary. A practical shirt for run day and a great keepsake for years to come!

New Finishers’ Medals Resemble Official Canadian Forces Identity Discs

One of the many things participants love about Canada Army Run is the “dog-tag” finishers’ medals they receive when they cross the finish line. Well, this year’s medals are even more special! Instead of the generic tags we’ve used in the past, these are modelled after the official Canadian Forces identity discs. When a soldier puts the medal around your neck at the finish line this year, take the opportunity to thank him or her for all they do to keep Canada safe at home and abroad!

Lead a Cheering Station and Win Cash Prizes!

Interested in a chance to win cash prizes ($3,000, $2,000, or $1,000) for your favourite charity, community association, school, sports team, or Cadet Corps? Then consider leading one of our six official cheering stations on September 23! Among other criteria, your group will be judged on overall spirit, energy, and originality. Be part of the Canada Army Run and help motivate runners to the finish line! Find out more.

Phil Marsh’s 2012 Coaching Blog Coming Soon!

Phil Marsh, the Eastern Ontario Regional Manager for Running Room, will be our on-line running coach again this year (welcome back, Phil!) and will start posting regularly beginning in May. He’ll cover everything from training, to motivation, to nutrition, to what to wear to make your running experience the best it can be. If you have topics you’d like Phil to cover, or a question you’d like him to answer, ask him on our Facebook page or send him an email at coachphil@rogers.com. He’d love to hear from you!

Video Contest Coming Soon

Do you enjoy making videos? Do you like to run, walk, or roll or encourage those who do? Are you a fan of Canada Army Run? Well, here’s your opportunity to combine them all and earn a chance to win some great prizes.
In early May, we’ll be launching our Canada Army Run Video Contest via Facebook, Twitter, and our Home Page, so put your creativity caps on and check back then for details!

Bradda Printing Services Signs on as Sponsor

Ottawa-based Bradda Printing Services Inc. has come on board as our official printer and will take care of the printing costs associated with promotional material such as posters, postcards, and stickers. Welcome, Bradda Printing, and thank you!

Sign Up for a Free Subscription to iRun Magazine

iRun is offering all Canada Army Run participants a free one-year subscription to iRun magazine. Interested? Click here for details.